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Corporate Partnerships

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At YMCA we truly believe that corporate charity partnerships should be beneficial to everyone. We work closely with all our partners to build strong and positive programmes that business and staff will get real benefit from and that will support YMCA in our charitable aim. A partnership with YMCA will deliver new skills, allow staff to meet new interesting people and help some of the most vulnerable young people in our community. A partnership with the YMCA will deliver real and lasting opportunities that your organisation and the YMCA can build upon to deliver business opportunities while also helping to change lives. Through the opportunities detailed below, a partnership with YMCA will do just that:

  • Public Relations: Involvement with a charity can create some great PR and marketing opportunities. Every time your employees take part in fundraising activities, there is a story to be told. We can assist in the promotion of the Partnership through our local and national communication teams. As a prominent national charity, we have excellent links to local and national television and radio stations, together with national and regional media.
  • Brand Association: By partnering with YMCA you are linking with the oldest and largest youth charity brand in the world. We have over 90% brand recall in the UK and we know how aligning with a powerful brand like the YMCA with strong brand values will work to the benefit of yours.
  • Cause Related Marketing: Cause related marketing (CRM) is a commercial activity where your business and YMCA form a formal partnership to market an image, product or service for our mutual benefit. It is a simple and extremely effective way of differentiating your product and services, and of increasing sales and customer loyalty. It can promote positive PR coverage and provide that increasingly important link for ethical consumers to align themselves with a charitable cause. By linking with YMCA companies can attach their product to a powerful brand that not only creates a point of interest, but which can open up new markets and attract new customers.
  • Social media: As a charity with a long history and rich heritage, we know the importance of evolving over time. That’s why we’ve established ourselves at the forefront of social media campaigning.

We have an extensive social media reach, with passionate and engaged supporters who share our values. This makes YMCA an effective choice when it comes to raising your online profile, or adding a social media marketing element to an existing campaign.

As a Partner of YMCA you will receive support from a dedicated Account Manager who will ensure that your organisation and employees will get the most out of the relationship. As no two partnerships are alike, we treat each company as unique, developing a programme of activity which works for both parties. We will draw up a Partnership and Communications Plan to set mutually-agreed targets, with regular liaison meetings to make sure that the timetable is on course and to evidence your much-valued support.

How you can get involved:

Whether you choose to fundraise as a small team, a department or as an entire organisation, why not help young people in our community? YMCA will design a fantastic package to support your company’s corporate social responsibility (CSR) programme or charitable ambitions and engage your employees.

Your staff can support our work in a number of exciting ways. Whether in a “Charity of the Year” partnership or on an ad hoc basis, a partnership with YMCA will have something for everyone. Here are the options:

  • Volunteer
  • Donate – Time, Money or Gifts in Kind
  • Fundraise
  • Work Place Giving
  • Event Sponsorship or Match Funding
  • Join Team YMCA – Take on a challenge to raise funds for YMCA

To get you started click here for a downloadable copy of our Corporate Fundraising Pack.

Please contact Ian Knibbs, Fundraising and Marketing Manager on Call: 07947 096013 or Email: ian.knibbs@theymca.org.uk to discuss the new areas in which you may wish to support us.

YMCA are proud to work in partnership with the following companies:

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Coca-Cola European Partners’ (CCEP) Customer Hub - Local Charity of the Year

 

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CCEP’s Customer Hub in Peterborough is delighted to announce that YMCA Cambridgeshire and Peterborough will be its Charity of the Year for 2017-2018.

As part of this new partnership the CCEP’s Customer Hub based in Peterborough will be holding a series of charitable events to raise money for YMCA as well as taking part in volunteering opportunities. Events will include charity quiz, office purple day, their own sleep easy event and skydiving.

Read the full story here

Queensgate Shopping Centre Charity of the Year

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As Queensgate Shopping Centre’s  Charity of the Year YMCA has been able to raise over £6,000 towards projects that support youth homelessness in the city. During December staff from Queensgate Shopping Centre and other local companies joined together as volunteers to provide a Christmas wrapping service for shoppers in return for donations.

Read more about this event here

Sycamore MINI workers spread Christmas Joy!

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Generous staff at Sycamore MINI in Papyrus Road are helping those less fortunate at Christmas. The company sponsored 100 tickets for The Cresset Theatre Pantomime,  Peter Pan for children in care to have a magical Christmas.

Read the full story here.

St Catherines College host Sleep Easy 2017 - Cambridge

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St Catherine’s College, Cambridge recently hosted our 1st Sleep Easy event in Cambridge. Sleep Easy is a national YMCA fundraising initiative. The aim is simple: spend a night challenging yourself to sleep rough, raising money to help change the lives of vulnerable young people. Fellows, students and members of the local business community got together to help raise nearly £11,000.

To read the full story here. Find out how you can get involved in our next Sleep Easy event in Peterborough simply Click here.

‘Bauer Lounge’ opens at YMCA Time Stop - Peterborough

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YMCA Cambridgeshire & Peterborough recently worked with the team at Bauer Media who took time from their busy schedule to redecorate our Time Stop accommodation in Peterborough by opening ‘The Bauer Lounge’ a fully renovated relaxation zone within the building for those most in need. Time Stop provides emergency temporary accommodation for up to 22 homeless people between the ages of 16 and 26 in the Peterborough area. Our key workers provide direct support for residents which include: 1-2-1 counselling, education, employment advice and guidance.

Read the full story here